|The label showing just how organic|
the Disney Store t-shirt really is
The two paragraphs of explanation told us the specifics of the organic nature of the cotton, and directed us to a website: Disneystore.com/track-my-t.
I checked out the website, and it was gorgeous. It had some great animations, and a space where I could put in the unique number the Buzz shirt came with. It had different areas I could explore, each being a part of the process that brought my shirt from a cotton field to my hands. Though, I do feel each explanation was a tad bit too general.
The idea is a great one, and the fact that it’s not highly publicized makes it even better. Obviously, it is very trendy these days to be environmentally friendly and green, and many companies use it as a marketing strategy.
|The website the label directed to|
Apparently Disney decided not to take this route, even though their idea is better than everyone else’s and their website more enchanting. It’s good looking, informative, and entertaining. The site looks like they put a lot of work into it, even though it’s a website that takes a little digging to get to.
This is just another factor of the Disney company that makes it one of the most innovative, influential companies in the world.
Do you feel that it’ a great, yet subtle marketing camping, or a green gimmick?