Using Tech to Create Magic

When you think Disney, you think princesses, castles, children and fun. At least, if you think of Disney in a broad, stereotypical sense. If I think of Disney, I get all analytical and start rambling off facts and information people generally don't care about.

When you ask a tech-blog like Engadget about Disney, considering that they only cover the company when it creates news that wouldn't be out of place next to a high-performance camera or a rant about the new iPhone, they would probably give you their view of the more technological, innovative part of Disney.


The tech blog recently published an article on what Disney is doing over at its Pittsburgh research labs.

Yeah, Disney is in Pittsburgh.

Why? Because it partners with "Carnegie Mellon University...which has one of the country's top five graduate programs in computer science, and is particularly strong in robotics, computer vision, human-computer interaction (HCI), speech understanding, and machine learning," according to the lab's website.

The Engadget article was about 3D printing, which is the new big thing in the tech world. Wired Magazine featured MakerBot, the leader in 3D printing, on the cover of its October design issue, with the headline: "The New MakerBot Replicator Might Just Change Your World."

Disney is experimenting with "'printed optics,' the lure of (the) technology (being) the ability to transform inert 3D models into interactive subjects by embedding 3D printed light piping into an object with minimal electronic components," according to the Engadget article.

What does this mean? Well, to everyday people who enjoy Disney for its use of high-tech to nearly imitate magic, it means Disney is just being it's awesome self. The tech could be included in things in the parks or in consumer products, but wherever it's implemented, Disney will no doubt make it seem like magic, when really it's just good ol' math, science and advanced technology. That's why we love ya, Disney: you take nerdy things and use them to create a world of fantasy.

Your iPhone: A Guide to the Magic

Tech is my mistress when it comes to my love of all things Disney, but sometimes, that relationship can be a little progressive and all three of us can have a good time together.

The load screen. Verizon still has ties
to the app. 

I love Disney, and I love apps, and sometimes the two work together in harmony, like the new Disneyland Explorer App for the iPad. I wrote a review for it (which was up here, until I tried to edit it on my phone and deleted the whole thing somehow) and it's a great free app, offering a lot of interactive features and an immersive experience you'd expect from Disney.

Disney seems to be a roll in 2012, as today, the Mobile Magic App, previously exclusive on the Verizon network, has been released on all iOS devices! I am super excited about this because I have always drooled over Big Red exclusive app, but now, I can use it.

 The app is great for finding character, getting around the park, making dining reservations, and many other things. I was looking at the wait times and Fastpass availability, though, and their system is disappointing. Instead of specific wait times, it displays that attractions are "See Now" as in no wait, "Moderate," or "In High Demand." This could require guesswork, which is a design flaw. Just tell me the time!

See what I'm talking about? 

The biggest feature I was looking forward to was seeing when the Fastpass times were without having to walk up to the attraction, a function I heard the app delivered. It does, but again, only kind of. It's a lot more black and white on the app, informing users only if there are any Fastpasses left. If you know the parks well enough, you know that after 2 p.m. on a crowded day, it's going to be hard to get a Fastpass for any ride where the shorter wait time could come in handy.

I like things to be specific, and the app has a lot of general information. It could do better.

Let me know what you think, and how the app functions in the parks, and compares to the Verizon-only version!

I'm Going to Disneyland...On My iPad!