Showing posts with label Magic Kingdom. Show all posts
Showing posts with label Magic Kingdom. Show all posts

Wednesday, September 5, 2012

Wi-Fi at Disney World

In the past couple of weeks, both Epcot and Magic Kingdom have rolled out free Wi-Fi throughout the parks.

All I can say is, finally!

Let's hope they turn those spires into Wi-Fi antennas
Some traditionalists may decry that this is the real word encroaching into the fantasy land that exists beyond the gates, especially for Magic Kingdom. With them, I dissagree: a quick connection to the internet has the potential to enhance the fantasy.

Wi-Fi is the first step towards the completion of Disney's NextGen initiative, which will eventually create a more immersive, more convenient experience in the parks, with RFID technology and other technological advancements.

I understand the argument that the internet posses all the fantasy-crushing facts one could ask for, and a Wi-Fi connection will make it that much easier to stay connected to the outside world.

Internet in the park isn't something providing free Wi-Fi has introduced. People have been using their connected devices in the parks since they were first available.

Disney can either force people to waste their expensive data on a slow, overcrowded networks while in the park, or they can work with the technology and use it to their advantage.

In the App store, Disney has had their share of hits, most notably "Where's My Water?", but there are dozens of other Disney apps out there, from the ABC Player, to the Disney Parks app. It's the latter where I see the potential.

Disney could enhance these apps and make them more data-rich, or make new sections of the app for certain locations in the parks. With a reliable, fast connection to the internet, the Disney parks could use your hand-held portal to the outside world into a handheld magic-enhancer.

And then there's the old question of "What would Walt do?" which at times can be dangerous to ask, because the answer is always hypotheical. Disregard the danger: Walt was an innovator to the fullest extent. I feel if was still around (at the age of 111), there would have been Wi-Fi in the parks years ago, and much more park-related content on the App store. But who knows, maybe he would have wanted a digital "burm."



Tuesday, July 24, 2012

One Less Magic Hour

In publishing early 2013 operational calendars, The Walt Disney World resort quietly announced that it will be reducing Extra Magic Hours, special hours, either before park opening or after park closing, where select parks are only open to guests staying in Disney hotels and resorts.
The Magic Kingdom, probably during Extra Magic Hours


Many are decrying this move, accusing Disney of being motivated by financial reasons to save on operational costs. Those people are right. 

As an "intern" in the Disney college program, I worked many an Extra Magic Hour (or Extra Tragic Hour, as we called them) at the Magic Kingdom, which often lasted until 3 AM. For the most part, I did very little work, the hardest thing was staying awake. I often asked myself "What is the point of me being here? No one else is." 

I even attempted to attend the Magic Kingdom's Extra Magic Hours when my girlfriend visited, and only stayed until 1 AM, a third of the allotted time. We didn't need much more as we were tired out from what was already a long, productive day. 

I did Extra Magic Hours at Epcot one night, and it saved me absolutely no time. The lines were still gigantic an hour in to Extra Magic Hours. 

From my limited experience with Extra Magic Hours at Hollywood Studios, Animal Kingdom and Epcot, and my extensive experience with them at the Magic Kingdom, I feel evening Extra Magic Hours are not worth it. People will be better off with one less hour. 

The opportunity to stay three hours after park closing is a hard one to give up when you spend thousands of dollars on a vacation. The extra time you're getting in the park with no lines gives you a sense that you're getting your dollar's worth. But what about the sleep you're losing that night, the fatigue you'll have the next day and likely the rest of the vacation? 

The way to really get you're value is to take advantage of the morning Extra Magic Hours. You're walking into an empty park, unlike in the evening, where you're staying in a park that's already populated, where lines have to die down, and you have to stay up extra late for them to die down. Yes, the AM Extra Magic Hours are only an hour long, but guests generally don't show up until a couple of hours after the park opens to the general population anyways, so in a way, they are equal to the evening Extra Magic Hours. The lines are much shorter, and you're just starting your day out, instead of elongating an already tiring day. 

It all depends on if you're a morning person or night owl, but I've seen what the Magic Kingdom, the most popular park at Walt Disney World, looks like at 2:30 AM, and you weren't there. Neither was anyone else, really. And the people who were there either looked miserable themselves, or were dragging around powerless, miserable children.     

Friday, March 30, 2012

Marvel Meets the Mouse

Mickey Mouse, Donald Duck, Cinderella. The Green Goblin. Funny as it may sound, these characters now inhabit the same world of fantasy.

It's been a lingering question, since Disney acquired Marvel in 2009, if these famous fantastical personalities would live harmoniously in Disney's own worlds of fantasy: their theme parks.

"The Avengerail"
Bob Iger, the CEO and supreme chancellor of Disney (now that he's chairman of the board, too), recently mentioned that the future will see Marvel characters walking around, posing for pictures in Disney's theme parks.

The superhero's first foray near the theme parks (not including merchandise) will pop up this spring as the TRONorail will be replaced with the Avengerail. It's a good move by Disney, as it will slowly introduce a presence of the new slew of characters to the Disney parks. It's also a great advertising gimmick, and keeps the older models of Walt Disney World's monorails looking fresh. 

It's the first small step towards integrating the two companies (that are now, technically one). When Iger announced that the characters would eventually be making their way into Disney parks, my reaction was one of "No Duh!" 

People will love seeing their favorite super heroes roaming around the parks, but Disney will have to work hard to separate itself from the much less classy Universal Studios that the Marvel Universe is still associated with. 

James Cameron tours Animal Kingdom 
They can't just put them anywhere. Hollywood Studios at the World and the Hollywood Pictures Backlot at California adventure seem like the only logical places to meet and greet with The Hulk and Iron Man. Though, once the idea seems a little more natural, who knows how we'll feel. 

The "Disney" brand has always branched a little from the actual Disney company in itstheme parks, and it's usually for the better. Who doesn't love Star Tours, Indiana Jones or the Terror of Terror? Soon, Avatar, which was distributed by 20th Century Fox, will have a significant presence in Animal Kingdom, and the American Idol experience is a prominent part of Hollywood Studios.

Disney knows how to seamlessly introduce things that weren't produced in-house to its theme parks. Introducing Marvel characters is a challenge Disney has yet to face, as their presence has previously been in a rival theme park, but it's one Disney is almost guaranteed to pass.      

Wednesday, February 15, 2012

Is "One More Disney Day" Worth It?


Nothing is better than walking around Disneyland in a state of severe sleep deprivation, right?
Wrong. I don’t know about you, but I’m a guy who appreciates a good, full night of sleep so I can tackle the next day at 100 percent.


Now, not all people are like this, especially my age, and Disney knows this. That’s why, during the busy seasons, the Magic Kingdom is sometimes open until three in the morning.

I’ve seen it, and sometimes when I was working those late hours, I would wonder what these people were going to do for the remainder of their vacation. The best way to do a park is to get there when it opens, which is impossible when that’s the time you get home from your hotel. Often, these groups were with small children, who wake up with the sunrise.

When my girlfriend came to visit while I was doing the College Program, we tried to do a late night, but didn’t last and instead decided to go back and sleep, hoping our foresight would make the next day better.

Which brings me to my topic for this post, buried in the fourth paragraph: Disneyland and the Magic Kingdom’s upcoming “One More Disney Day!” event coming up on Feb. 29, better known as leap day. On this day, the two parks will be open for 24 hours straight. (Boy, am I glad I don’t work at the Magic Kingdom right now. That’s gonna be tough.)

The event, in theory, sounds like a great promotion. It’s innovative and buzz worthy from a marketing viewpoint, but that is about the only purpose it serves. No one is going to enjoy a 22, 23, or 24 straight hour at Disneyland. There’s a lot to do, but not that much, and even if there was, nothing is fun when every step takes that much more effort.

With admission prices being as high as they are, many will try to squeeze every minute out of this special offer. Though, with the money they will no doubt spend on coffee and Five Hour Energy and the harsh, probably incomprehensible words sure to be yelled at each other in the 23rd hour, will it be worth it?